“We are full of confidence in the prospects of our China business, as always,” said Zhao Gang, general manager of the German firm’s Suzhou operations.
Amid escalating trade frictions between China and the European Union, and against the backdrop of a broad decoupling trend, the family-run multinational is among a number of European firms – particularly advanced German manufacturers – that remain committed to China.
The country’s huge market size, coupled with a raft of charm offensives, have persuaded them to stay and increase their investment, but they are increasingly adopting an “in China for China” strategy to cope with…